Too often as inbound marketers we think of content as being nothing but a blog. As blogs get ever more common, to attract more traffic leads and customers than our competitors the smart marketers look to other areas like videos and infographics to stand out with fresh, engaging content.
As blogs become more competitive, some of the highest quality and lowest cost traffic comes from these new and creative new sources. One of my favorite for 2015 is being an expert guest on a podcast. In the experience with our clients it has been the best source of traffic as measured by return on investment, cost of customer acquisition and overall conversion rate. [Read more…]