Are you considering starting a podcast to grow your business?
Before you invest all the time and money, listen to how Aaron Walker grew his business in under a year being a podcast guest interviewed on the shows his ideal customers were already listening to.
Tom: If podcasts are such a great medium to connect with people, to build the know, like and trust, why wouldn’t you just go ahead and say, “I’m going to start my own podcast,” as opposed to the strategy you’ve gone, trying to be on other people’s podcasts?
Aaron: Well, I actually thought about starting my own podcast until I started doing a lot of investigative work and found out the amount of time it took. There was the intros, the outros, the editing. I just didn’t want to invest the time, effort, and energy, to get through that process. For me, I had to enlist guests. If I were to have guests, that would be another scheduling process. I would have to come up with the content each and every week, the strategy to interview the guests. I thought, “Well, it’s almost like, I would rather use my next door neighbor’s pool instead of my own.” Because I don’t have a pool. I thought, “Well, I’ll just go use his. He can clean it, take care of it, open it and close it. I’ll just go over there and hang out.”
A podcast is like a swimming pool.
Why build your own if everyone will invite you to their’s?
That’s kind of how it is with this. I’m using their audience. I’m leveraging their audience. I don’t have to do any of the work except for 30 or 45 minutes for an interview, and I’m finished. I can do it from the privacy of my office. I just go in, do the interview, and it’s over. Now I’m able to schedule those back to back. I can do five or six in a five or six hour period. I do it from the comfort of my home. I don’t have all those processes that I just mentioned that I have to do.
For me, it just makes common sense to be on other people’s shows, where you’re still getting people to listen to you. Really, it’s probably selfish. It’s all about me when I’m on the show. If I was the host, it would be all about my guests. For me, it’s just a great strategy to get my message out.